What Happens After Innovation…?

So, you have a great idea that you want to move forward with. Say you take this idea, you develop it, and make a working prototype. Now that your proof-of-concept works and you have shown the value of your invention with some trials, you may think that you are close to the finish line.

Unfortunately, that is not quite the whole picture. There are some important steps before you can see your product on the shelves.

In Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG), the Design for X process (DFx), largely focuses on reducing cost, either directly or indirectly. The lower the Cost of Goods Sold (CoGS) figure, the more competitive you can potentially be in the marketplace. Design for Cost (DFC) can also have a compounding effect. By representing better value for money than your competitors, you can take a larger market share and further amplify the effects of volumes of scale – with negative consequences for the competition.

Another potentially challenging stage is compliance. Often avoided until the end of the project, compliance can quickly turn into a hurdle. Have you heard the phrase “its absence always disappoints, but its presence never delights”? Whether true or not, surely the notion of disappointing your customers is motivation enough. Regardless of this, compliance is a legal requirement in most of the world and needs to be taken into consideration.

If you wonder what your next step is, Blue Lightning Solutions specialises in productization and product realisation. We work to bring your vision to the market at the lowest possible cost while minimising your legal exposure. If you want to learn more about how we can help you and your project, send us an email or give us a call. We look forward to helping you through the last few steps of getting your product to market.

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